OUR STORY FOSSIL WAS INSPIRED BY AMERICAN CREATIVITY AND INGENUITY Bringing new life into the watch industry by making quality, fashionable watches that were both fun and accessible. Creativity was at the heart of everything we did. 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OUR SUCCESS RECIPE Optimism, authenticity and, of course, our creative spirit. Everything we make complements every style and fits every lifestyle. OUR TINSPIRATION What if a package could communicate the soul of a brand? Our famous tins came to embody our young, fun, authentic brand and creative culture. SEND A MESSAGE It only takes a few letters to make a piece personal. Plus: It's free*. *Available at participating Fossil stores. MEET OUR COLLECTIONS Previous page FOSSIL BLUE This collection debuts with four new bands: rich leather, sportier silicone, classic solid steel bracelet and stainless steel mesh bracelet that’s inspired by shark-proof chainmail dive suits. SEE NOW INSCRIPTION The square-shaped case was a turning point in watchmaking history. What’s old is new again—this archival Inscription watch is upgraded with a two-layered dial and exposed screws on its topring. SEE NOW BRONSON This rugged watch embodies a pioneering spirit. With bold, easy-read indices and luminescent accents, its oversized dial makes it an ideal timepiece for day or night. SEE NOW NEUTRA CHRONOGRAPH Refined and versatile, it's made to be dressed up or dressed down. SEE NOW TOWNSMAN AUTOMATIC The skeleton dial on this 1950s-inspired timepiece reveals the intricate, hand-assembled inner workings. The mainspring is wound automatically from the motion of the wearer’s arm—no battery needed. 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PRO-PLANET PACKAGING Make 100% of our primary packaging recyclable and/or reusable by 2025. REDUCE OUR FOOTPRINT Reduce water consumption for leather tanning by 45% by 2025. Reduce greenhouse gas emissions by 30% by 2030. 2025 GOAL Lead in circular business model approaches—where our materials can be used, reused and reduced—by 2025.